This thesis presents a modular accessory system designed to promote bicycle helmet usage in the Netherlands. The project aims to address the barriers to helmet usage by integrating functional, customizable, and attractive helmet accessories that align with the needs and preferences of young urban cyclists.
Through extensive research involving context research, helmet product analysis, and user research, the study identifies key factors influencing helmet use, including social norms, potential functions, and problems of helmet products. Social norm is the most influencial factor among them, which indicates that the low helmet acceptance is not merely due to dissatisfaction with functionality but is influenced by multiple social norms. This explains why conventional helmet designs often fail to attract users. A further case studies is conducted to identify effective design strategies targeting young urban populations.
The modular system incorporates clip-on connection system with four accessory modules. The connection system uses a unique magnetic clip structure that is easy to operate and ensures a secure fit. The four accessories, including a rain hood, visor, head lights, and earphones, tailored to target user needs and preferences to enhance convenience, safety, and personalization. By addressing functional shortcomings and leveraging the appeal of customization, the modular accessory system aims to shift social perceptions of helmet use, making it a more integral part of the cycling culture in the Netherlands.
Additionally, the scalability of the project contributes to the further service system development and commercialization plan to support future market development.