DS

Daniel Saakes

2 records found

Anyone who has watched a child play with soft semi-liquid materials like honey, frosting, or slime, sees the fascinating interplay between design and physics. Many of us remember these experiences from our own childhood (or maybe not that long ago). These materials dribble and co ...

Why we like to touch

Consumers' tactile esthetic appreciation explained by a balanced combination of unity and variety in product designs

Tactile experiences are a pivotal part of consumer behavior and choice. However, very little is known about why consumers esthetically appreciate touching products. The principle of Unity-in-Variety, stating that consumers like to perceive variety but only when this variety is pr ...