Balancing intuition and rationality for improving innovation decision-making: The role of design consultancies

Conference paper (2013)

Authors

G. Calabretta Responsible Marketing and Consumer Behavior
G. Gemser Responsible Marketing and Consumer Behavior
NM Wijnberg External organisation
P.P.M. Hekkert Design Aesthetics - IDE
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2013

Language

English

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Research Group

Responsible Marketing and Consumer Behavior