Fibre reinforced polymers, or FRP, are increasingly used in structural engineering applications. Permeating the construction field from the aerospace industry, FRP are applied in both the rehabilitation of existing degrading structures as well as the conception of new projects such as pedestrian and traffic bridges or building facades. The increase of interest and use in FRP in recent decades is driven by the material’s advantageous properties. Its tailorable mechanical properties, long-term durability, customizable free-form design, and its light-weight feature have engrained FRP as a noteworthy alternative to traditional construction materials such as concrete, steel, or timber. This is of paramount importance in light of the climate change challenge facing structural engineers today. While the material properties have been extensively investigated over the past decades, the structural use in FRP have remained limited to specific applications. As such, FRP, material of the future, has fallen short of its aspirations, disappointing its most ardent proponents. A rift is identified between the academic setting of laboratory testing and the pragmatic essence of the construction industry. This research situates itself as part of the efforts interrogating the industry limits and attempting to bridge these two spheres. It proposes to answer the following research question: What strategies capitalize on FRP’s favorable mechanical properties in order to promote formal exploration with the material in the preliminary phase of a design considering its durable and sustainable potential? This research proposes then a tool that capitalizes on the advantageous mechanical properties of FRP and encourages formal exploration in FRP at the conception phase of a design. Considering the climate change threat, the stakes of such a catalyst framework are high. The Wilhelminaberg Viewpoint, a landmark project in Landgraaf (NL) designed by Ney & Partners, is used as case-study to implement the proposed framework. It also allows to draw a contrast between what is structurally feasible in FRP and what is realistically buildable in FRP. A multi-step single-objective optimization is developed. First, stiffness for a certain design boundary is maximized. Using a brute force algorithm, the first level iterates through all the possible laminate layup combinations to find the combination which generates the stiffest structure. The second level of the optimization finds the lightest geometries using a genetic algorithm. This suggested framework offers an answer to the research question, mentioned hereinabove. Completely integrated in one interface (Grasshopper 3D), the developed tool stimulates formal exploration in FRP structures exhibiting shell-like behavior. The user defines the design boundaries, design constraints, load-cases, and material properties and implements the framework.