Hoe kunnen ontwerpers beter omgaan met waarden in complexe projecten? Sommige mensen kijken naar wat er gecreëerd wordt in een project, anderen juist naar wat mensen in deze projecten motiveert. Industrieel Ontwerpen, TU Delft onderzoeker Marina Bos-de Vos stelt dat het om allebei gaat: de interne waarden die jou en je partners motiveren, en de externe waarden die je samen realiseert. Het is jouw rol als ontwerper om al deze waarden in beeld te krijgen, met elkaar te verbinden en daarmee een succesvol project te realiseren. Deze korte animatie is bedoeld voor gebruik in onderwijs, maar is ook geschikt om het gesprek te starten over waarden in complexe projecten. Check tudelft.nl/valuesindesign voor meer informatie over ontwerpen met waarden in complexe projecten. Project team: Marina Bos-de Vos, Tom Daamen & Hedwig van der Linden (allen TU Delft) Animatie by Moniek van Adrichem - Studio Synopsis Mogelijk gemaakt door: Delft Design for Values Institute & Stichting Kennis Gebiedontwikkeling (SKG)@en

How can we better cope with value dynamics in complex projects as designers? Some people look at what is being created in a project, others look at what drives people in a projects. Industrial Design Engineering, TU Delft researcher Marina Bos-de Vos argues it should be about both. It’s about internal values that drive you, and the external values you create. As designer, it is your role to grasp and connect all these values to make it a success. This short movie is intended to be used in education, but can also be used in practice as a conversation starter on values. Check out tudelft.nl/valuesindesign for more information on designing with values in complex projects. Project team: Marina Bos-de Vos, Tom Daamen & Hedwig van der Linden (all TU Delft) Animation by Moniek van Adrichem - Studio Synopsis Funded by: Delft Design for Values Institute & Stichting Kennis Gebiedontwikkeling (SKG)@en

This video allows anybody to teach or practice designing for values in a financially and professionally responsible manner. Creative professionals focusing on designing for client and stakeholder values often struggle to transform their work into sustainable business models that are aligned with their professional identity. Exploiting the results and toolkit of the FuturA project, the video aims to facilitate students and professionals in uncovering, visualizing and reconciling conflicts between creating value and capturing value in their daily work. The tutorial and accompanying Project Value Modelling Blueprint can easily be incorporated into courses or be used by professionals to design and assess their business model for a creative project. @en