Mobility as a Service (MaaS) is expected to significantly change mobility patterns, yet it is still not clear who will embrace this new mobility paradigm and how MaaS will impact passengers’ transportation. In the paper, we identify factors relevant for MaaS adoption based on a survey comprised of over thousand respondents in the Netherlands. We find five clusters in relation to individuals’ inclinations to adopt MaaS in the context of urban mobility. We characterize each of the clusters, allowing for the examining of different customer segments regarding MaaS. The cluster with the highest inclination for future MaaS adoption is also the largest cluster (representing one third of respondents). Individuals in this cluster have multimodal weekly mobility patterns. On the contrary, current unimodal car users are the least likely to adopt MaaS. We identify high (mobility) ownership need and low technology adoption (present in three of the five clusters) as the main barriers that can hinder MaaS adoption. Policies that directly address these two barriers can stimulate MaaS adoption.

@en

Active modes (i.e. walking and cycling) have received significant attention by governments worldwide, due to the benefits related to the use of these modes. Consequently, governments are aiming for a modal shift from motorised to active modes. Attitudes are generally considered to play an important role in travel behaviour. Understanding the relationship between the attitude towards modes and the daily mobility pattern, can support policies that aim at increasing the active mode share. This paper investigates the daily mobility patterns of individuals using a latent class cluster analysis. The relationship between these classes and attitudes towards modes is investigated. Data of the Netherlands Mobility Panel (MPN) of the year 2016 is used, in combination with a companion survey focussing on active modes. This study identifies five classes of mobility patterns: (1) car and bicycle users, (2) exclusive car users, (3) car, walk, and bicycle users, (4) public transport + users, and (5) exclusive bicycle users. Eight factors of attitudes towards modes are identified: five mode related attitudes, two public transport related attitudes, and one related to the prestige of using modes. The results show that the majority of the users exhibits a multimodal daily mobility pattern. Generally, individuals are more positive toward used modes, compared to unused modes. Furthermore, a high level of travel mode consonance is found. When this is not the case (dissonance), often active modes or sustainable modes are preferred. Consequently, when the goal is achieving a higher active mode share, some individuals need to be targeted to change their mobility portfolio (exclusive car users and car and bicycle users), whereas others should be encouraged to increase the use of active modes at the cost of car use (public transport + users and car, walk, and bicycle users).@en