KK

K.D. Kok

1 records found

"An interactive strategy tool’s influence on strategic understanding”

Developing an interactive strategy tool and measuring its influence on strategic understanding through user experience interviews and questionnaires

This master's thesis sought to explore the influence of an interactive strategy map on employees' strategic understanding. The objectives of the research were to firstly conceptualize and develop an interactive strategy map, secondly, analyse how employees across the organization ...