Investing has become a hot topic among the younger generation since the Covid-19 crisis. However, much of its potential is still unused, as seen in a big group of the younger generation which is positive to start but procrastinates this decision. While this younger generation would like to make a positive impact with their money on the environment of the planet earth, the existing investing propositions aren’t helping them with that sustainable mission.
In this thesis, I researched how Rabobank can help this group of young non-investors start investing, but with a sustainable focus. Creating a win-win situation for the non-investor who gets motivated to start investing consciously while at the same time helping them to fulfil their sustainable ambitions.