K

KPN Morel

20 records found

The development of a scale to measure consumer doubt towards new products

Application of the QFD as a design approach to ensure comfort in using hand tools: can the design team complete the house of quality appropriately?

Comparing the effectiveness of visual and verbal analogies in advertising new products
Conference paper (2007) - H.J. Hultink (author), KPN Morel (author)

Using early concept narratives to collect valid customer input about breakthrough technologies: The effect of application visualization on transportation

Consumentenonderzoek naar discontinue innovaties (2)
Journal article (2006) - KPN Morel (author), J.R. Ortt (author)

Using analogies in marketing communications to manage consumer learning of really new products

Some consequences of category ambiguity: a comparison of hybrid and non-hybrid products
Conference paper (2006) - KPN Morel (author)

Consumer chatting during online shopping: An exploratory study

Consumentenonderzoek naar discontinue innovaties (1)
Journal article (2006) - J.R. Ortt (author), KPN Morel (author)

The effect of cultural adaptation of E-commerce websites on perceptions of credibilty and trust

Effectively communicating new product benefits to consumers: The use of analogy versus literal similarity

The disruptive impact of attribute information on the effectiveness of analogies in print advertising as a means to enhance consumer learning of new product benefits

Consumentenonderzoek naar discontinue innovaties

Analogical learning of new product benefits: Between-domain analogies versus within-domain analogies

The effectiveness of true analogies for consumer learning of really new products

Consument en web: een inleiding digitale marketingcommunicatie

Succes hybride producten overschat

Consumer skepticism toward new products
Conference paper (2003) - KPN Morel (author), ATH Pruyn (author)

Wat is het? Een motor, een auto of een ehhh...? Consumenten categorisatie van hybride producten
Book chapter (2002) - KPN Morel (author)

Consumers' reactions to ambiguous product information. The categorization of hybrid products
Doctoral thesis (2000) - KPN Morel (author)