Are men from Mars, women from Venus? Investigating the determinants behind the intention to use fully automated taxis

Abstract

Acceptance by customers is key to the success of shared autonomous vehicles (SAVs). However, only a small group of early technology-savvy customers currently use such vehicles, while the general population does not. Based on the Unified Theory of Acceptance and Use of Technology, Theory of Perceived Risk, and perceived threat of unemployment combined with knowledge of automated vehicles, this research develops an integrated model to investigate the determinants behind the intention to use fully automated taxis. Furthermore, it tested the differences between gender. Through the analysis of 539 samples, the findings showed that performance expectancy, effort expectancy, social influence, and knowledge of automated vehicles positively influence acceptance intention, while perceived safety risk and the perceived threat of unemployment were negatively related to behavioral intention. Moreover, effort expectancy, social influence, and perceived safety risk showed greater influence on females, while knowledge of automated vehicles exerted stronger effects on males.