What are we measuring anyway? A literature survey of questionnaires used in studies reported in the intelligent virtual agent conferences

Abstract

Research into artificial social agents aims at constructing these agents and at establishing an empirically grounded understanding of them, their interaction with humans, and how they can ultimately deliver certain outcomes in areas such as health, entertainment, and education. Key for establishing such understanding is the community’s ability to describe and replicate their observations on how users perceive and interact with their agents. In this paper, we address this ability by examining questionnaires and their constructs used in empirical studies reported in the intelligent virtual agent conference proceedings from 2013 to 2018. The literature survey shows the identification of 189 constructs used in 89 questionnaires that were reported across 81 papers. We found unexpectedly little repeated use of questionnaires as the vast majority of questionnaires (more than 76%) were only reported in a single paper. We expect that this finding will motivate joint effort by the IVA community towards creating a unified measurement instrument and in the broader AI community a renewed interest in replicability of our (user) studies.