Do personality traits influence the user's behavioral intention to adopt and use Open Government Data (OGD)? An empirical investigation
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Abstract
The academic interest in the Open Government Data (OGD) domain has been burgeoning over the years. Conceding that the prime focus of an OGD initiative is its further re-use for value creation and innovation by stakeholders, the present study seeks to underscore the role of HEXACO personality traits on behavioral intention (BI) to adopt and use OGD in developing countries' context. We investigate the direct, indirect, and moderating effects of HEXACO personality traits provide a better understanding of how and to what extent personality traits influence future behavioral intention to use OGD. The results demonstrate that Trust and Performance Expectancy are positive predictors of BI to adopt and use OGD. Users with higher Openness to Experience tend to have higher Effort and Performance Expectancy; are characterized by exposure to Social Influence; have higher level of Trust and positive experience of Facilitating Conditions and Information Quality. Agreeable people are more likely to Voluntarily Use OGD. Conscientiousness enhances the individual's perception of OGD quality-related factors. Excessive Emotionality affects negative perception to System and Information Quality issues. Honesty–Humility and Extraversion are able to maintain the effect of OGD Information Quality and Trust on users' BI. Our findings could be useful for practitioners to level the divergence between actual and potential use of OGD by considering the user's personality traits.