The Systemic Influences to Greenwashing

Abstract

This thesis explores the phenomenon of greenwashing, particularly its systemic origins and contributory factors within corporate and regulatory frameworks. Through the analysis of three prominent case studies—Volkswagen, DWS, and Shell—it demonstrates that greenwashing is not merely the result of isolated corporate actions, but a complex, multi-layered symptom of wider sociotechnical influences. The research adopts Rasmussen’s risk management framework alongside Salmon’s systems-thinking approach to identify and map out systemic failures leading to greenwashing. Findings indicate that the most influential factors originate from management policies and regulatory oversight, showcasing the critical role of internal and external governance structures. The study’s conclusions emphasize the need for stricter regulatory audits and the cultivation of transparent corporate cultures. The analysis also provides insights into the ethical implications for sustainability-focused business practices, offering a taxonomy of systemic influences that contribute to greenwashing. This work aims to inform future strategies for regulatory bodies and businesses to mitigate greenwashing and promote genuine environmental responsibility.