Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses: an example from the health club industry

Journal article (2015)

Authors

G. van der Veen External organisation
R. van der Lugt External organisation
C.S.H. de Lille OLD Management and Organisation
Research Group
OLD Management and Organisation
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Published Date

2015

Language

English

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Research Group

OLD Management and Organisation