Is it safe to be attractive?

Abstract

City streets that feel safe and attractive motivate active travel behaviour and promote people’s well-being. However, determining what makes a street safe and attractive is a challenging task because subjective qualities of the streetscape are difficult to quantify. Existing evidence typically focuses on how different street features influence perceived safety or attractiveness, but little is known about what influences both. To fill this knowledge gap, we developed a crowdsourcing tool and conducted a study with 403 participants, who were asked to virtually navigate city streets in Frankfurt, Germany, through a sequence of street-level images, rate locations based on perceived safety and attractiveness, and explain their ratings. Our results contribute new insights regarding the key similarities and differences between the factors influencing perceived safety and attractiveness. We show that the presence of human activity is strongly related to perceived safety, whereas attractiveness is influenced primarily by aesthetic qualities, as well as the number and type of amenities along a street. Moreover, we demonstrate that the presence of construction sites and underpasses has a disproportionately negative impact on perceived safety and attractiveness, outweighing the influence of any other features. We use the results to make evidence-informed recommendations for designing safer and more attractive streets that encourage active travel modes and promote well-being.