Does BMI help business to succeed?

Conference paper (2020)

Authors

Marikka Heikkilä University of Turku
Jukka Heikkilä University of Turku
Olli Heimo University of Turku
Copyright: © 2020 Marikka Heikkilä, Jukka Heikkilä, W.A.G.A. Bouwman, Olli Heimo
DOI: https://doi.org/10.18690/978-961-286-280-0.52
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Published Date

2020

Language

English

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Abstract

This study investigates if BMI helps business innovation to succeed. We analyzed 27 SME cases having differing combinations of Business Model Innovation (BMI), New Product Development (NPD) and effectuation methods. We also analyzed the drivers and market strategy of the SMEs. We found out that typical SME innovation success cases combine at least two methods of implementation, such as BMI and NPD, and focus on low-end market. Effectuation in combination with the aforementioned seems to play significant role as well.

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